Atlanta Startup Aims To Reduce Internet ‘Buffering’

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WABE 90.1 FM

Atlanta-based software startup Haste is raising $2.5 million to reduce a major pain point of the internet.

According to this week’s Atlanta Business Chronicle, the startup, based at the Advanced Technology Development Center at Georgia Tech, is developing technology that it claims will reduce the lag in internet connections that cause stuttering on a video call, or buffering while watching Netflix.

The company, which has raised $2.7 million so far, is backed by Hallett Capital, Tech Square Ventures and BLH Venture Partners. Haste is alpha-testing its technology and expects to launch a product in early 2017. To finance the rollout, Haste will raise a $5 million Series A in Q2 2017.

The company will sell its software to the 30 million hardcore gamers in the United States who play competitive team-based online video games, such as League of Legends, Overwatch, Counterstrike and SMITE.

Gamers install the Haste software on their game-playing computers. Then, when they launch a video game, Haste takes over their network connection in the background.

“From that point forward, all of their game traffic is routed through our custom servers and network connections, which acts like an internet fast-lane for their game traffic,” Haste CEO Adam Toll said.

Haste’s roadmap includes expanding into markets, such as networked virtual reality and remote workgroup collaboration. If virtual reality becomes a significant platform for gaming and eSports over the next one to two years, that would make it a natural extension for Haste, Toll said.

Urvaksh Karkaria covers technology for Atlanta Business Chronicle

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