Careers

Conversion Marketing Specialist / Growth Hacker

June 12, 2017 – Full Time

Company Description

Haste is an innovative, venture-backed network software start-up that optimizes the internet for live, interactive experiences. Currently focused on reducing lag for video gamers, Haste is launching subscription-based revenue service in July. Haste is in Midtown Atlanta, at the Advanced Technology Development Center in Tech Square.

Ideal Candidate Description

Haste is seeking a highly organized and motivated team-player with great judgment, an entrepreneurial spirit and strong analytical skills to manage and optimize conversion on Haste’s website and sales funnel. The candidate should be a data-driven self-starter who is comfortable working independently with minimal supervision in a fast-paced digital marketing environment. The ideal candidate is a strong problem solver, blending creative and analytical skills to solve challenging problems, move prospects efficiently through the funnel and continuously improve performance and conversion across the website and marketing channels.

Role Responsibilities

● Own on-site user conversion and top-to-bottom funnel management
● Design and optimize funnels to improve conversion and retention
● Create and implement a comprehensive, multi-segmented email marketing strategy
● Develop, manage, and implement testing and optimization roadmaps
● Architect QA and run A/B and usability tests on key landing and conversion pages
● Interpret test results and user feedback. Use findings to build an actionable plan
● Create targeted messaging campaigns, promotions and workflows to move prospects through the funnel by segment and stage
● Work with leadership to determine which KPIs to focus on
● Bring traditional and creative ideas on how to improve KPIs
● Implement and manage NPS program. Use findings to improve user experience
● Work with marketing team to prioritize and optimize growth channels
● Recommend tools for hacking and automating the conversion process
● Manage website analytics and tracking

Qualifications

● A bachelor’s degree in business, marketing, communications or a related field is required
● Minimum of 2 years’ experience ideally with prior growth, conversion or related marketing or analytics experience
● Execution-minded with excellent project management and organizational skills
● Proven experience with digital marketing, including SEM/SEO, email and website content management systems
● A/B testing and data analytics experience
● Experience with optimizing highly trafficked web pages for performance
● Sound business and financial acumen, balanced by a talent for creative thinking and problem solving
● Excellent written/verbal communications skills and attention to detail are a must
● Ability to plan strategically, manage and prioritize multiple projects simultaneously, work well under pressure in a fluid, fast-paced team environment while meeting deadlines
● Proficiency with Microsoft Office, including Excel and PowerPoint
● Knowledge or experience with online advertising, CSS, CRM, Marketing Automation, HTML, database marketing, Adobe Photoshop is a plus
● Sufficient graphic editing skills to be able to modify graphics to create test variations is a plus
● Interest or experience in the Gaming industry a plus. Knowledge of video games preferred

Applicants for this position must provide a cover letter/email that (i) clearly describes why he or she is the best candidate and (ii) provides salary expectations.

Send resumes to careers@haste.net