Haste is an innovative, venture-backed network software start-up that optimizes the internet for live, interactive experiences. Currently focused on reducing lag for video gamers, Haste is launching subscription-based revenue service in July. Haste is in Midtown Atlanta, at the Advanced Technology Development Center in Tech Square.
Haste is seeking a highly organized and motivated team-player with great judgment, an entrepreneurial spirit and strong analytical skills to manage and optimize conversion on Haste’s website and sales funnel. The candidate should be a data-driven self-starter who is comfortable working independently with minimal supervision in a fast-paced digital marketing environment. The ideal candidate is a strong problem solver, blending creative and analytical skills to solve challenging problems, move prospects efficiently through the funnel and continuously improve performance and conversion across the website and marketing channels.
● Own on-site user conversion and top-to-bottom funnel management
● Design and optimize funnels to improve conversion and retention
● Create and implement a comprehensive, multi-segmented email marketing strategy
● Develop, manage, and implement testing and optimization roadmaps
● Architect QA and run A/B and usability tests on key landing and conversion pages
● Interpret test results and user feedback. Use findings to build an actionable plan
● Create targeted messaging campaigns, promotions and workflows to move prospects through the funnel by segment and stage
● Work with leadership to determine which KPIs to focus on
● Bring traditional and creative ideas on how to improve KPIs
● Implement and manage NPS program. Use findings to improve user experience
● Work with marketing team to prioritize and optimize growth channels
● Recommend tools for hacking and automating the conversion process
● Manage website analytics and tracking
● A bachelor’s degree in business, marketing, communications or a related field is required
● Minimum of 2 years’ experience ideally with prior growth, conversion or related marketing or analytics experience
● Execution-minded with excellent project management and organizational skills
● Proven experience with digital marketing, including SEM/SEO, email and website content management systems
● A/B testing and data analytics experience
● Experience with optimizing highly trafficked web pages for performance
● Sound business and financial acumen, balanced by a talent for creative thinking and problem solving
● Excellent written/verbal communications skills and attention to detail are a must
● Ability to plan strategically, manage and prioritize multiple projects simultaneously, work well under pressure in a fluid, fast-paced team environment while meeting deadlines
● Proficiency with Microsoft Office, including Excel and PowerPoint
● Knowledge or experience with online advertising, CSS, CRM, Marketing Automation, HTML, database marketing, Adobe Photoshop is a plus
● Sufficient graphic editing skills to be able to modify graphics to create test variations is a plus
● Interest or experience in the Gaming industry a plus. Knowledge of video games preferred
Applicants for this position must provide a cover letter/email that (i) clearly describes why he or she is the best candidate and (ii) provides salary expectations.
Send resumes to careers@haste.net